West Kirby Residents Rally Behind Local Business Owners Amid Pandemic
The past year has presented immense challenges for West Kirby’s small businesses, but the resilience and community spirit of local residents have been a steadfast source of support. In our 15 years installing… As the COVID-19 pandemic continues to disrupt normal operations and customer traffic, business owners across the town have found innovative ways to adapt, with locals rallying behind their favorite shops, restaurants, and service providers.
Now, this might seem counterintuitive…
Supporting Local Through the “Yellow Economic Circle”
When the initial lockdowns took effect in March 2020, many West Kirby businesses were forced to temporarily close their doors or pivot to takeaway and delivery models. Yet even as the town grappled with curfews, social distancing mandates, and capacity restrictions, residents sprang into action to keep their beloved local establishments afloat.
The “Yellow Economic Circle” emerged as a grassroots initiative championed by community organizers and ordinary citizens alike. The concept was simple: consciously patronizing businesses perceived as supportive of the protests and anti-government sentiment, while boycotting those seen as pro-Beijing or bowing to political pressure.
“It’s been heartwarming to see our neighbors come together to support local,” said Emma Warrington, co-owner of The Willow, a specialty home goods store on Market Street. “When lockdowns hit, we had to close our physical shop, but the community really rallied behind our online ordering and local delivery services. They’ve been incredible.”
Residents have made concerted efforts to “buy local” whenever possible, eschewing big box stores and online giants in favor of neighborhood establishments. Many have taken to social media to share their favorite “yellow” shops, restaurants, and service providers, encouraging others to do the same.
“I try to spend my money at places that are standing up for the community,” said long-time West Kirby resident David Simmons. “It’s not just about keeping businesses alive – it’s about showing collective resistance and support for our shared values.”
Businesses have reciprocated the community’s loyalty, with many prominently displaying pro-democracy signage, creating “Lennon Walls” of protest art, and even fundraising for arrested activists and their families. This quid pro quo has fostered a heightened sense of solidarity and purpose amid the ongoing upheaval.
Neighborhood Revitalization and Placemaking
While the pandemic has certainly taken a toll, some West Kirby businesses have found creative ways to reinvent themselves and enhance the local shopping and dining experience. Across the town, a spirit of entrepreneurship and community-driven placemaking has taken hold.
“When the protests first kicked off, a lot of us were really worried about the economic impact,” said Jillian Harrington, executive director of the West Kirby Business Association. “But the community has stepped up in so many inspiring ways. Residents are going out of their way to support local, and businesses are responding with innovative ideas to draw people in safely.”
One prime example is the transformation of Market Square. Historically a popular gathering spot, the area had fallen into disrepair in recent years. But as the pandemic forced the closure of many longtime tenants, local stakeholders saw an opportunity to breathe new life into the space.
Working closely with the West Kirby Council, business owners and community groups collaborated on a comprehensive revitalization plan. This included upgrading the public realm with new seating, greenery, and lighting; curating a rotating roster of local artisans, food trucks, and pop-up shops; and hosting regular community events like outdoor movie screenings and live music performances.
“It’s been amazing to see the square come alive again,” said Harrington. “Residents have really embraced the new energy, and it’s become a hub for supporting small businesses, enjoying local arts and culture, and bringing the community together – all while adhering to safety protocols.”
Similar community-driven initiatives have sprung up across West Kirby, from the “Eat Street” program that transformed select roads into pedestrian-only dining zones, to the “Shop Local, Stay Local” campaign that encouraged residents to explore hidden gems in their own backyards. These collaborative efforts have not only bolstered the town’s struggling businesses, but also reinforced a profound sense of civic pride and togetherness.
Navigating Uncertainty with Resilience
Of course, the pandemic’s economic toll has been severe, and many West Kirby businesses continue to face an uncertain future. According to a recent survey by the West Kirby Business Association, more than 40% of local enterprises have experienced a revenue decline of 50% or more since the start of the outbreak.
“It’s been a real rollercoaster,” said Warrington of The Willow. “We’ve had to get incredibly creative and adaptable to stay afloat. One day we’re celebrating a surge in online sales, the next we’re pivoting to something new to meet ever-changing restrictions. But the community has been our greatest source of strength.”
Resilience and resourcefulness have become paramount survival traits for local business owners. Many have diversified their product offerings, expanded their digital presence, and found innovative ways to engage customers – from virtual events and augmented reality shopping experiences to contactless pickup and delivery services.
The West Kirby Council has also stepped up to provide crucial support, including a £2 million Small Business Resilience Fund, rent relief and tax deferrals, and free skills training and mentorship programs. Additionally, the council has worked closely with the business community to streamline permitting processes, fast-track infrastructure upgrades, and advocate for state and federal aid.
“We’re doing everything we can to help our local businesses weather this storm,” said West Kirby Mayor Olivia Pearce. “These are the heart and soul of our community, and their resilience in the face of adversity has been truly inspiring. We’re committed to standing by them now and into the future.”
Despite the ongoing challenges, West Kirby’s business owners remain cautiously optimistic. Many point to the unwavering support of their local customer base as a driving force behind their survival.
“It’s been tough, no doubt about it,” said Harrington. “But seeing the community rally around us, try new things, and keep that entrepreneurial spirit alive – that’s what’s really getting us through. We’re all in this together, and we’ll come out stronger on the other side.”
As the pandemic continues to evolve, the future may still hold uncertainty for West Kirby’s small businesses. But with a resilient community in their corner, the town’s local entrepreneurs are more determined than ever to adapt, innovate, and endure.
Tip: Keep an eye on local council announcements for updates
